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Jay Sean My Own Way [album] Ride It [single]
Jay Sean: My Own Way “Back and doing it his
  own way — Jay Sean
  is set for a comeback
  with his latest CD single
  release, Ride It, hot
from his new album,
  My Own Way...”


IF THE NAME JAY SEAN IS NOT FAMILIAR to you, we recommend you seek him out. His new album, My Own Way — the follow-up to his massively-successful Top 25 CIN National Chart debut Me Against Myself — has spawned its first single: Ride It.

Ride It is a superb piece of expressionism that reflects Jay's own dis-tinct upbeat modern sound, shot through with a strong hint of Asian melodies that stir up images of Indian dance and heritage. Jay's voice weaves and dives, swaying into hearts and switching from rhythmic beat to sultry prose.

Jay is a Brit-Asian R'n'B artiste and his sexy video of the single, shot in London's hottest nightclub, MoVida, effortlessly showcases his unique performing style and sleek new image. Ride It is a demonstration of his distinctively smooth urban vocals and features fresh new British Asian producer talent, 19-year-old Alan Sampson from Slough, along with the top-notch production posse from New York (J-Fremy/Cipher Sounds/DJ Clue/Duro). Ride It promises to further establish Jay as a global chart success story for a long time to come, based not only on his vocal talents but also on his quality song writing.

My Own Way marks a subtle change in direction for the 26-year-old, which continues his growing reputation as an in-demand songwriter by contributing the main hooks on every track on the album. Maintaining
a distinctively R'n'B flavour, the album includes production from US-based talent J-Remy & Duro (Mary J Blige/Fabulous/Mariah/Ruff Ryders) and of course his long-term collaborator Rishi Rich.

Lyrically, it is an insight into Jay's thoughts over the past two years — from the disagreement with his major record label to the personal relationships he has had during this time. Social commentary can be heard on the track Good Enough For You which debates the issues
and problems of mixed-race relationships.

While Ride It is a pleasurable journey of exotica, Maybe has a more commercial sound, with pretty chords and an attractive presentation.
I Won't Tell is the bouncy, beating Caribbean sound of the streets with a freedom that will have everyone singing and moving in the waves of the music and Stay to me had a very Continental sound at first, rising to that street-rhythm again with soft tones that exercise Jay's vocal chords — a very inviting song that commands attention. And then we have Stuck In The Middle which is a fulfilling, balladeer sound with clear vocals and a familiar backbeat.

Jay has already proven to be an extremely successful urban export, with three UK top ten hits to his name and selling over 300,000 albums worldwide in mainstream outlets. He has been particularly successful
in the USA, Canada, Germany, Holland, Dubai, Malaysia, Singapore, Thailand and the Philippines.

In India alone, Me Against Myself reached number 1, selling at maxi-mum price in-store. After receiving massive airplay prior to its release, the album is now quadruple platinum. Jay also featured in a cameo performance in the Bollywood movie Kyaa Kool Hai Hum, which involved a four-day shoot right in the heart of Mumbai for his video One Night.

The upcoming release of Ride It will certainly build on Jay Sean's success, both here and overseas, re-familiarising audiences with his precocious talent. During the previous eighteen months — as well as touring internationally in over 100 major cities, across four continents and spending time in the studio recording My Own Way — Jay has set up his own production company Jayded, which is a joint-venture between him and his management company/record label 2Point9.

Now Jay Sean is back being what he excels at — an artiste from Hounslow who can cut it with some of the best pop acts in the world, combining quality song writing and vocals that represent the very
best of British Asian R'n'B/Soul.

Jay Sean's sensational new single Ride It was released through record label Jayded/2Point9 on 21 January (2008).

Check out and

* Jay Sean is a British singer/songwriter. His first major hit was Dance With You, a single from the first Rishi Rich Project that reached No 12 in the UK charts. He then followed up with two top five hits from his debut album Me Against Myself, which to date has sold around 300,000 copies worldwide (90,000 in the UK). The singles from the album were Eyes On You (No 6) and Stolen (No 4). Jay's follow-up album is My Own Way with Ride It the first Promo single to be released off the album.

* 2Point9 was formed in 2003 and is the brainchild of Billy Grant and Rob Stuart, who used to work for Telstar Records in A&R and promo-tions. The company handles management, publishing and marketing, as well as being a record label. In 2007 The Guardian named Billy and Rob among the most important ethnic minority figures in the UK (2007 — Minority Report). Artistes that have benefited from their expertise and have graced the 2Point9 roster include Craig David, Misteeq, Rishi Rich, Jay Sean and Juggy D.

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* Jay Sean wrote the single Deal With It for Corbin Bleu, star of Dis-ney's TV smash High School Musical. The track was originally intended for Jay's own sophomore album until Disney came in and made a bid
for the song. The track went on to become a big media hit in America and was part of Corbin's debut solo album.