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How To Stop Being A Loser
How To Stop Being A Loser“A young man, fed up with being a loser
  and missing out on life, finds what he
  thinks he has been looking for on the
  Internet with a course from a pick-up
  school — only to find happiness is right
  under his nose in the clever comedy
  How To Stop Being A Loser..
.”

COMPUTER NERD AND WARRIOR QUEST PLAYER James (Simon Phillips) is a loser. He seems content hanging around with his friends; but when he sets his heart of winning the girl of his dreams, he realises he needs help, with a capital H (or actually A, but that comes later!).

He learns of the death of his best friend Ian (Richard E Grant) through his close friend Patch (Stephanie Leonidas). Ian has thrown himself under a train in desperation after being rejected by a young woman he had tried to chat to.

At Ian's funeral, James recognises Hannah (Gemma Atkinson) from school. He had always had a thing about her but believes her to be out of his league. Ian has left a recorded a message for James telling him not to be like him and to get out there and learn how to talk to women.

Patch introduces James to her friend, but the evening goes disastrously wrong as he cannot seem to put a foot — or a word — right. He even consults a psychiatrist, Dr Leaner (Billy Murray) but even that goes wrong in a very funny way.

With Ian's words echoing in his head, James watches a video with a sexy guy called Zeus (the lovely Martin Kemp) surrounded by a bevy of beauties. Zeus claims to have been a geek until he discovered Pick-Up and learned how to pick up women. It is now, he says, his goal to teach any man how to attract women.

James orders the book Zeus has written and attends a Zeus seminar organised by the Ampersand Pick-Up School. Ampersand (Craig Conway) has a problem with his website and James offers to fix the website in exchange for one-on-one tuition.

Hilariously, Ampersand never fails to attract any woman he wants and he begins to teach James how to do the same. Soon James has enough courage to go after the woman he wants; but when he has got her, will he still want her? James has now learned the dark art of seduction from Ampersand. But just who is Ampersand and how does Zeus fit into all this?

How To Stop Being A Loser is funny and intriguing; but it is a pity that once again a film resorts to toilet humour and offensive language when the gags could come thick and fast with the development of the story. In spite of this, well worth watching.

How To Stop Being A Loser also features: Chris Grezo as Tom; Martin Compston as Adam; Dominic Burns as Neil; Jamie Longthorne as Guy; Colin Salmon as Dennis; Adele Silva as Charlotte; and Larissa Houghton as Kelly-Ann and Sheridan Smith as Lisa.

Music by Matthew Williams; Director of Photography is Alessio Valori, AIC; Written by Chris Grezo and Rupert Knowles; Produced by: Billy Murray, Jonathan Sothcott, Simon Phillips, Dominic Burns and Patricia Rybarczyk; Directed by Dominic Burns.

How To Stop Being A Loser, a British comedy about a consummate dork who wants to learn how to pick up women, is released courtesy of Crabtree Films on DVD on 6 February 2012. Running Time: 109 Minutes | Certificate: 15.

Bonus Features Include: An Exclusive Commentary with a Genuine Pick-up Artist and Craig Conway | A West End Premiere Featurette | A Selection of trailers.

"How To Stop Being A Loser is funny and intriguing… well worth watching" — Maggie Woods, MotorBar


Understatement of the Film — Ian: "James, don't be like me… A dateless wonder."