Estate 1.6 EcoBoost Titanium
Ford Focus estate launches
at Goodwood Festival of Speeds
Moving Motor Show...
THE LAUNCH OF THE NEW FOCUS ESTATE range coincides with the centenary of
Ford of Britain and although the new Focus Estate has been in Ford showrooms
since May, there could be no better venue than Goodwood to reveal the range
to the general motoring public.
The Goodwood Festival of Speed and the Moving Motor Show element (now in its
second year), is the largest motoring garden party in the world and brings together
a heady mix of cars, stars and motorsport icons. No other motoring event combines
such a diverse display of new and past great cars or a star-studded line-up
of drivers and guests. However, at events such as this the car, at least for
me, is always the star: celebrities come and go; great cars just go
mainly very fast!
At last year's first Moving Motor Show, I drove the hugely entertaining 345bhp
Ford Focus RS500 up the 1.16-mile thin ribbon of tarmac that is Goodwood's hill
climb, flanked by some imposingly large straw bales and a section of hard flint
wall to keep the driver 'focussed'. And well insulated from the watching public
an estimated 170,000 people attended the four-day Goodwood event
which included both the Festival of Speed and the Moving Motor Show events.
year, those tackling 'the hill' at the Moving Motor Show were a mix of invited
motoring hacks, professional demonstration drivers and go-slow potential customers.
The problem was there was such a difference in driving speeds that for many
the chance to challenge the hill was lost.
The new Focus estate
has the same low-
emission appeal as the
with a full range of low-
CO2 powertrains and
the highest level ever
in its mainstream
volume car sector of
smart new driver-support
As it turned out, that's precisely what happened to me. This year I was again
in pole position with the 9am start time in the new Focus Estate (1.6 EcoBoost
148bhp direct injection turbocharged petrol engine) with stunt driver Paul Swift
Then a tyre inflation warning light came on but after checking it proved to
be a false alarm however, it got me relegated to a slot behind
a new MG6 Magnette which was being 'paraded' by its pedestrian driver at 30mph,
presumably to show off its bland Chinese-influenced styling.
Even though we were started 20 seconds apart I caught the MG in a matter of
200 yards and so could do no more than trundle up the rest of the hill. Surely
such occasions at so renowned a location should be better used to show off the
abilities of the cars rather than the looks, particularly with a sporting historic
brand like MG.
Launched earlier this year, the new Focus estate is based on the Focus five-door
hatchback and has already scored a healthy level of initial sales. The outgoing
Focus estates accounted for 12.5 per cent of all Focus sales since 1998; the
new one is forecast to reach 18 per cent (around 18,000 per year)
2,000 have already been ordered by British customers.
The Focus estate line-up starts at £17,100. Although this is no headline-grabbing
bargain, the all-new estate comes with over £1,000 of additional standard equipment
compared to the equivalent outgoing model no bad thing in this
dismal economic climate. The added no-cost goodies include Bluetooth and voice
control, USB connection, DAB radio, Thatcham Category 1 alarm, aluminium roof
rails, luggage cover, lumbar adjustment on the driver's seat and torque vectoring
control for the front-wheel drive system.
It also has the same low-emission appeal as the five-door model with a full
range of low-CO2 powertrains and the highest level ever (in its mainstream volume
car sector) of smart new driver-support technologies. Sizewise, the estate is
200mm longer than the 5-door hatch and has 100mm greater width between the wheel
arches; the maximum load capacity is 1,502 litres in two-seat configuration
or 476 litres used as a traditional luggage boot with the seats in place.
new Focus estate also offers the same class-leading technologies as the five-door,
with many of these features new to the mainstream medium car market. These include
the optional £750 Driver Assistance Pack comprising seven advanced technologies:
Active City Stop, Traffic Sign Recognition, Lane Departure Warning, Lane Keeping
Aid, Blind Spot Information System, Auto High Beam and Driver Alert.
1.6 EcoBoost 148bhp
injection engine delivers
the strong low-end
torque and responsive
performance of a large
capacity engine but
with the size, weight and
fuel economy of a much
Trim and equipment levels embrace Edge, Zetec, Titanium and Titanium X specifications.
Of these, Zetec is expected to account for 55 per cent of the model mix.
The new estates are also available with the same choice of low-CO2 powertrain
options as the five-door hatchbacks including the 1.6 TDCi 113bhp turbodiesel
engine (with auto Start-Stop and CO2 emissions starting at 109g/km), likely
to be the single best-selling powertrain.
The marginally cheaper 1.6 Duratec petrol units with 103 and 123bhp power outputs
and CO2 emission levels of 136g/km will together account for almost half of
sales and will appeal particularly to price sensitive retail customers.
The new Ford Focus range also includes Ford's 'hero' engine built
at Bridgend in South Wales, this state-of-the-art 1.6 Ford EcoBoost 148bhp turbocharged
direct injection petrol engine debuted on the C-MAX last year. It's one of a
new generation of global, downsized, high-efficiency, low-CO2 petrol engines
which deliver the strong low-end torque and responsive performance of a large
capacity engine but with the size, weight and fuel economy of a much smaller
A 2.0 TDCi turbodiesel unit (138 or 157bhp and CO2 emissions of 129g/km) is
also in the line-up, although this will be a relatively small seller. Other
power units will also be joining the range: the Zetec S, with a 157bhp EcoBoost
turbo petrol unit, arrives later this year and the long-awaited ST with a 246bhp
2.0-litre petrol unit arrives in 2012 in time for the next Festival
Away from the pizzazz of the Festival of Speed events, I had the opportunity
to drive on normal, but busy, roads around Hampshire and West Sussex in the
estate in top-selling Zetec trim with the 1.6 TDCi 113bhp turbodiesel unit.
tailpipe emissions of a low 109g/km, this model attracts zero first year road
tax and then it's just £30 per year. For the main customers company
cars users Benefit in Kind tax is a low 13 per cent and both private
and company users will appreciate the official 67.3mpg Combined Cycle fuel consumption.
I achieved 48.8mpg but during a brief test drive a week earlier, this same car,
on busy roads, returned 54.4mpg.
top speed is 120mph
taking 11.1 seconds.
Given the traffic
congestion on our roads
and the price of fuel,
higher mileage drivers
will be happy with
It's no slowcoach either top speed is 120mph with zero to 62mph
taking 11.1 seconds. Given the traffic congestion on our roads and the price
of fuel, higher mileage drivers will be happy with this version.
I also drove the 1.6 148bhp EcoBoost turbocharged petrol unit in a model specced
to Titanium level and priced at £20,850 this engine is only available
with the higher levels of specification. The price of my test car was £20,850.
Officially this direct injection unit will return 47.1mpg but on my test drive
the real-life figure was 36.8mpg and that was a leisurely drive.
Its 139g/km CO2 emissions mean a road tax cost of £115 per year. BIK company
car tax is 17 per cent.
I can see retail customers who fancy a bit more performance and a bit more specification
but travel less distances annually going for this particular version. It's nice
to drive; the engine is very flexible with good low-down torque (177lb ft) and
there's a good turn of speed when required. Max speed is 130mph and the zero
to 62mph time is a brisk 8.8 seconds.
As regards to looks and driving appeal, the new Focus estate is a refined product
with a well balanced ride and good comfort. The design looks seamless
not just a 'load box' tacked onto the rear of the original hatchback bodyshell
and the addition of more load space definitely enhances the exterior
appearance. It looks and feels a classy product and despite its relatively high
price offers a lot of specification and technology for the money.
Plus points include a spacious interior with a good sized load area, a compliant
and refined ride, comfort and the classy styling. Against? Only the fact that
in this lower medium sector it is pricey and the EcoBoost power and other technologies
make it even more expensive.
Ford Focus Estate 1.6 EcoBoost Titanium | £20,850
Maximum speed: 130mph | 0-62mph: 8.8 seconds | Overall Test MPG:
Power: 148bhp | Torque: 177lb ft | CO2 139g/km